Our Mission
Returning value to attention.
The Peppy Foundation exists to govern and steward the Peppy Protocol — a decentralised measurement, reward, and identity system for the physical-world attention economy.
For 5,000 years, advertising has been a one-way street: brands extract attention, audiences get nothing. The internet didn't fix this — it made it worse. Your data, your attention, your digital identity are harvested, packaged, and sold. You are the product.
Peppy exists to reverse that equation. We're building the protocol where attention pays what it's worth — where the person in front of the screen isn't the product, but a participant.
Don't look for free.
The Protocol
Four layers. One protocol.
Each layer builds on the previous — from measurable advertising to a self-sovereign identity layer for the AI age.
Layer 1
CPP Protocol
Measurement & Settlement
Cost Per Presence — the first advertising metric for verified physical-world attention. BLE beacons + GPS verification make out-of-home as measurable as digital.
Layer 2
Token & RWA
Ownership & Wealth Building
PeppyCoin rewards flow to users and operators. Billboard Gems enable fractional ownership of physical screen infrastructure. The network finances its own expansion.
Layer 3
Self-Sovereign Identity
User-Controlled Data
Privacy by default. Users begin anonymous and progressively share data on their terms — earning more as they share more. You own your identity, not the platform.
Layer 4
Agent-to-Agent Economy
AI-Age Commerce
Your AI agent carries your Peppy identity and transacts on your behalf — negotiating attention, managing permissions, and capturing value autonomously.
Documentation
The Peppy Protocol
Whitepaper
A comprehensive technical document covering the vision, architecture, and token economics of the Peppy Protocol — a decentralised measurement, reward, and identity system for the physical-world attention economy. Includes CPP specification, tokenomics, Billboard Gems, self-sovereign identity, and the agent-to-agent economy.
Governance
Progressive decentralisation.
The protocol follows a deliberate path from foundation-led development to full community governance — building trust at every stage.
Foundation-Led
Core protocol development, testnet, pilot, and initial network establishment directed by the Foundation team. Rapid iteration requires centralised decision-making.
Community Input
PeppyCoin holders gain advisory governance rights — proposal submission, discussion, and non-binding votes on protocol direction, fee structures, and treasury allocation.
Decentralised Governance
Full on-chain governance. PeppyCoin holders vote on protocol upgrades, parameter changes, treasury disbursements, and ecosystem grants. The Foundation transitions to an execution role.
The Team
Enterprise engineers.
Web3 production experience.
Andy Tsang
Co-Founder & CEO
B.Eng — Swinburne University
8+ yrs screen infrastructure
JiaMing Ma
Co-Founder & CSO
MBA — Limkokwing University
APAC screen operator network
Calvin Sui
Co-Founder & CTO
Masters IT — Monash University
System architect · 5M+ quotes
Ge Weikang
Lead Software Engineer
Computer Science
Built DePIN with tokenization
Lin Yangchun
Software Engineer
Software Engineering
9 yrs .NET financial systems
Wei Zongkun
Software Engineer
Computer Science
10 yrs .NET blockchain trading
Apple · CommBank · AMP · RGBshine · DePIN — enterprise scale meets Web3